Feature · Patterns

Custom Patterns

Square, rounded or dotted — make the code yours.

How it works

Custom Patterns

The dots that make up a QR code don't have to be plain squares. Pattern options let you soften or stylize the modules so the code matches your design language — without sacrificing readability.

squaredotsrounded
Step 01

Choose a module style

Switch between classic squares, rounded squares or dots for the data modules.

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Step 02

Style the finder eyes

The three corner squares can take their own treatment for a more designed feel.

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Step 03

Keep detection intact

Pattern changes are visual only — the underlying data and quiet zone stay intact so scanners still lock on instantly.

Use cases

Where it delivers

Design-led brands

Match the code's geometry to a soft, rounded or sharp visual identity.

Premium packaging

A styled code reads as part of the product design rather than an afterthought.

Editorial and posters

Distinctive codes that invite a scan instead of blending into the background.

Functionality

  • Square / rounded / dot modules
  • Finder-pattern styling
  • Preserved quiet zone and detection
  • Live preview
  • Stacks with colors, logo and watermark
Pro tip

However you style the modules, leave the quiet-zone margin clear — that blank border is how a scanner finds the code.

Create yours
Getting it right

Practical notes

Rounded modules are safe; detached ones are not

Softening the corners of each module changes nothing a decoder cares about, because adjacent dark modules still touch. Shrinking modules so they sit apart as separate dots is a different matter: the gaps break the continuous runs the scanner samples, and codes that look beautiful on screen can fail outright.

Keep the finder patterns recognisable

The three corner squares can be restyled, but they have to stay a square ring around a solid centre. Turning them into circles or badges is the single most common reason a designed code stops working. If you restyle them, keep the proportions: a one-module ring, a clear gap, then a three-module pip.

Test the pattern at its final size

Styling that reads cleanly at 600 pixels on a monitor can turn into mush at 2 cm on a label. Export at the size you will actually print, then scan it from the distance a customer will actually stand.

Questions

Common questions

Do rounded or dotted patterns affect scanning?

Rounded corners are safe. Fully separated dots are risky, because the gaps interrupt the runs of dark modules a decoder measures. If you want a dotted look, test it before you print.

Can I change the shape of the corner squares?

Within limits. They must remain a ring around a centre pip with roughly standard proportions. That shape is how a camera locates and orients the code before it reads anything.

Which pattern is the most reliable?

Plain square modules with sharp edges. Every styling choice trades a little reliability for appearance; squares spend none of it.